Okuma Fishing Babies

As part of a major advertising campaign, Okuma introduced three unique fishermen babies, illustrating New Zealanders' indelible nature for fishing and outdoor pursuits. Graphic Frontier were hired to create three new babies to further cement this advertising campaign both here in New Zealand and around the world.

In-depth detail is involved in a project like this - each baby is lovingly created under the watchful eye of the designer. His "grown up" nature enhanced through careful use of artistic wizardry, plenty of photo manipulation and not a little bit of salty cursing to bless each little blighter!